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Global Soft Drinks Market

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By: Sean Moloughney

Editor, Nutraceuticals World

Rising consumer interest in health and naturalness is strongly reflected in new product activity in the global soft drinks market. According to Innova Market Insights, 60% of soft drink launches recorded globally in 2010 had a health positioning of some sort. This was primarily in terms of “passive health” [food minus], although more than 20% of products were launched with an active health [food plus] message of some kind. For further information: www.innovadatabase.com

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